Saturday, February 19, 2011

MAC Viva Glam Gaga 2 - In Stores Now!


February 17, 2011 – New York – Live with Passion. Love with Protection. Lady Gaga, the voice of the latest M·A·C Cosmetics VIVA GLAM campaign, wants everyone everywhere to protect themselves from HIV/AIDS. For the second year in a row, Lady Gaga continues to inspire individuals around the world to make a difference by purchasing her newest shades of M·A·C VIVA GLAM Lipstick and Lipglass – Gaga 2.

Since the M·A·C AIDS Fund’s inception in 1994, every cent from a VIVA GLAM Lipstick or Lipglass purchase has been donated to the M·A·C AIDS Fund. Today the Fund celebrates a significant milestone, raising more than $202 million to support HIV/AIDS programs around the world. This accomplishment represents an enormous commitment throughout the years from the 19 VIVA GLAM spokespeople, Makeup Artists and VIVA GLAM customers around the world.

“As one of the most iconic artists of our time, Lady Gaga has been a powerful and influential voice for the M·A·C AIDS Fund. She is an extraordinary spokesperson and advocate for self-awareness and empowerment and we are excited to have her as the face of our 2011 campaign.” – John Demsey, Chairman, M·A·C AIDS Fund and Group President, Estée Lauder Companies.
In honor of those living with or affected by HIV/AIDS, the M·A·C AIDS Fund is announcing five million dollars in new donations to fund diverse programs that address HIV/AIDS protection, treatment and prevention.

The new VIVA GLAM campaign focuses on self-empowerment and encourages everyone to take control of the HIV/AIDS risk in their lives by using condoms, getting regularly tested, accessing care and treatment, combating stigma and advocating for change. From South Africa and the U.K. to the U.S. and Japan, the M·A·C AIDS Fund supports programs around the world that confront the causes of HIV infection including violence, discrimination and unequal access to financial and social resources.
“I am incredibly passionate about this campaign and strongly believe the M·A·C AIDS Fund has the power to create a global movement not only to combat HIV/AIDS but also to encourage men and women everywhere to protect themselves. I feel honored to be part of such an important cause. My new VIVA GLAM lipsticks are intended to be a reminder to people to live passionately, but do it safely. Be your own biggest fan and protect yourself.” – Lady Gaga, M·A·C VIVA GLAM Spokesperson
The statistics cannot be ignored. Women constitute half of all the people in the world living with HIV/AIDS. While overall HIV/AIDS rates have stabilized in many countries, more adult women than ever before are now living with HIV in every region of the world. In the U.S., the number of AIDS diagnoses among women has tripled since 1985. In sub-Saharan Africa, women constitute more than 59 percent of all people living with HIV/AIDS.

The rates are just as alarming for men. In the U.S., just over 75 percent of adults and adolescents living with an AIDS diagnosis are men, with almost two-thirds infected with HIV through male-to-male sexual contact. These numbers are even higher for men of colour.

The new M·A·C VIVA GLAM campaign was shot by photographer Nick Knight. The campaign visual will launch with VIVA GLAM Gaga 2 Lipstick (a light warm beige) and Lipglass (a light neutral pinked beige) in North America on February 17, 2011 and internationally in March 2011 (Suggested Retail Price $14.50 U.S./$16.50 CDN).

ABOUT THE M·A·C AIDS FUND The M.A.C AIDS Fund, the heart and soul of M.A.C Cosmetics, was established in 1994 to support men, women and children affected by HIV/AIDS globally. MAF is a pioneer in HIV/AIDS funding, providing financial support to organizations working with underserved regions and populations. As the largest corporate non-pharmaceutical giver in the arena, MAF is committed to addressing the link between poverty and HIV/AIDS by supporting diverse organizations around the world that provide a wide range of services to people living with HIV/AIDS. To date, MAF has raised $202 million (U.S) exclusively through the sale of M.A.C’s VIVA GLAM Lipstick and Lipglass, donating 100 percent of the sale price to fight HIV/AIDS. For more information visit

MAC Viva Glam Gaga 2 is in stores now!


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