Wednesday, December 12, 2012

L'Oreal Spring 2013 Preview Party Photos

Chocolate Shoe
Beauty Squared was invited to the L'Oreal Spring 2012 Preview Party in Toronto recently. It was at the uber-stylish Trump International Hotel and featured an incredible sweet table full of chocolate goodies as well as all of the products we can expect to see in the new year from L'Oreal! 

I snapped a few photos on my iPhone.

BB cream and skincare

Men's skincare


Chocolate lip lollipops

Crowding around the sweet table
L'Oreal didn't just have skincare, haircare and make-up to preview for all the beauty bloggers, they introduced us to The Colour Genius app (free).

Colour Genius App
Colour Genius App demo
How it works: 
  • Take a photo of your outfit or use a photo you've got in your photo library.

  • The app will give you a range of colours that you will then choose from to match the colours in your outfit, or that you just want to work with.
  • Then you're given the option to Match It (sophisticated), Blend It (natural) or Clash It (bold). 
  • The app also asks if you want a Day or Night look - again this can be literal or more suited to your preference (whether you want a softer or stronger look). 
  • You're then given a selection of three L'Oreal products - typically a lip colour, an eyeshadow and a nail colour - depending on your choices. And there's your shopping list!

I received a take home bag of goodies which I'll review in a later post. Thank you to L'Oreal for inviting Beauty Squared and thank you for throwing a great party!


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