L'Oreal Spring 2013 Preview Party Photos

Chocolate Shoe

Beauty Squared was invited to the L'Oreal Spring 2012 Preview Party in Toronto recently. It was at the uber-stylish Trump International Hotel and featured an incredible sweet table full of chocolate goodies as well as all of the products we can expect to see in the new year from L'Oreal! 

I snapped a few photos on my iPhone.

BB cream and skincare

Men's skincare

Skincare

Eyeshadows

Make-up

Chocolate lip lollipops

Crowding around the sweet table

L'Oreal didn't just have skincare, haircare and make-up to preview for all the beauty bloggers, they introduced us to The Colour Genius app (free).

Colour Genius App

Colour Genius App demo

How it works: 

• Take a photo of your outfit or use a photo you've got in your photo library.

• The app will give you a range of colours that you will then choose from to match the colours in your outfit, or that you just want to work with.

• Then you're given the option to Match It (sophisticated), Blend It (natural) or Clash It (bold). 
• The app also asks if you want a Day or Night look - again this can be literal or more suited to your preference (whether you want a softer or stronger look). 
• You're then given a selection of three L'Oreal products - typically a lip colour, an eyeshadow and a nail colour - depending on your choices. And there's your shopping list!

I received a take home bag of goodies which I'll review in a later post. Thank you to L'Oreal for inviting Beauty Squared and thank you for throwing a great party!

C.

October Luxe Box

It's Luxe Box time again! And there's new packaging! How sleek and sophisticated is it? To see what the old Luxe Box packaging looks like click here, here, here and here. the new packaging is a square black box with the Loose Button logo on top. The inside of the box slides out from the wrap-around top.

Inside are the tissue-wrapped goodies but before you get there, there's the Luxe Box note, with all the information about what's inside and a little note from Loose Button. Also new with this month's Luxe Box is the announcement that Loose Button has paired with Dealuxe.ca and there's a $75 off discount card inside!

A personalized sticker seals the tissue paper - made just for me!

And what's inside: goodies!

Let's dig in! 

A deluxe Chloé perfume sample. I love Chloé. And look it's a mini bottle of Chloé!

A full-sized bottle of Essie nailpolish in Too Too Hot - red with orange undertones. Hmmm, the other Essie polish I've gotten in a Luxe Box was Silken Cord and it's almost the same shade. 

A sample of Kérastase Elixir Ultimate, a hair treatment for smoothing, shine and health.

A sample of Lise Watier's brand new Flash Lift Radiance Vial, a "magic potion for instant life and radiance". Apparently, Luxe Box customers are one of the first to try a sample of this new product.

And finally, a sample of Olay ProX Eye Restoration Complex!

There's my Luxe Box for October. What did you get in yours?

To sign up for Luxe Box, check out the Loose Button website.

C.

FACE Atelier New Products: Facade and Ultra Matte

Beauty’s best-kept secret…and it’s made in Canada!


TORONTO (August 2011)—FACE atelier just launched two new products to complement its carefully curated range of makeup and tools, including its famed Ultra Foundation.


Facade is a one-of-a-kind, silicone-based liquid-to-powder formula that sets 
with a natural glow. Silky soft and extraordinarily light, it comes in five different shades for face (cheeks) and lips. $26 for 8 ml/.33 fl oz.




Features and Benefits:
• translucent, non-streaking, buildable matte colour
• ideal for use with high definition technology
• long-lasting
• slant tip for easy application
• moisture and sebum-resistant
• fragrance and flavour-free
• 100% vegan
• non-comedogenic




Ultra Matte is the first-ever spray mattifier that reduces shine before, during 

and after makeup application. The silicone-based formula contains optical 

blurring pigments that provide microscopic reflection to minimize fine lines 

and wrinkles for an overall softer appearance. $35 for 118 ml/4 fl oz.

Features and Benefits:

• perfect prep for oily skin

• no build-up (unlike powder)

• undetectable by the most sophisticated high definition technology

• fragrance-free

• 100% vegan

• non-comedogenic

Both are now available online at http://faceatelier.com/, select spas and boutiques across Canada and worldwide,

FACE  FACTS

FACE atelier, a kit staple amongst makeup artists and industry professionals worldwide,enjoys a cult-like following among pros and consumers alike.  It was an official sponsor for Madonna’s Confessions Tour, and has a host of celebrity fans that include Fergie, Lady Gaga, Miranda Lambert, Sara Slean, Katie Couric and Rachael Ray.


Canadian-based FACE atelier was founded in 2005 by Debbie Bondar, a successful businesswoman with almost twenty years of niche retail experience, and degrees in English Literature, Journalism and Law.  As the single mother of two grown daughters, Ms. Bondar appreciates the importance of empowering women of all ages and encouraging healthy, positive self-esteem.  


Thus FACE atelier is dedicated to helping women put their best face forward with the help of sophisticated, versatile products that simply work, and work simply. At FACE atelier, each woman is her own beauty icon, and company’s goal is to help women feel better about themselves - one brushstroke at a time. 


All products are fragrance-free, PETA-approved, and perform without false promises.