Monday, July 5, 2010

MAC Haute & Naughty

MAC has a new mascara out, available exclusively now at and It will be available at all MAC locations beginning September 16, 2010.

Called Haute & Naughty, this mascara is a two-in-one so you can customize your lash look. Haute & Naughty features a dual wiper system with two different sizes– one big and one small – that let you easily control the amount of mascara you use.  Use the smaller orifice for superior separation, natural, beautiful and defined lashes; use the larger orifice for incredible volume and drama.

Here's what MAC has to say: 

Leading the kind of double life that doesn’t land you in the tabloids is easy with MAC Haute & Naughty Lash. So smart with its two-in-one dual wiper system, you choose if you want defined lashes for day or instantly combed volume for evening. Use the small orifice for a natural end look; the large orifice for major drama, all-in-one!

First at M∙A∙C, this innovative, unique, double-duty development to customize lashes is the clever new way to customize lashes... select and shimmy brush from root to tip for desired effect. State-of-the-art conditioning and hydrating formula prevents parching, flake-outs.  An one-for-all winner!

Sounds easy, right? As a make-up artist, this mascara intrigues me as I know how much you wipe the mascara wand can affect the look, as can the method of application and the size and shape of the brush. It's not so much about the formula of mascara but how you apply it.

Intriguing, certainly. Photos of the Haute & Naughty Lash are below. As always, click for a larger image.

What do you think? Is anybody hooked on MAC mascaras? Will you be picking this one up online or in September?


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