Sunday, November 1, 2009

Steal: JoeFresh Mascara

Mascara is an essential tool, even if you don't wear much make-up at all. I'm not loyal to one type of mascara or even one brand. I'm of the theory that all mascaras are basically the same formula and that it's the brush that makes the main difference. Everyone's lashes are different so one brush and formula won't necessarily get the same effect on two different sets of lashes.

I featured a number of JoeFresh Beauty products a few posts ago (Part One here and Part Two here) but just recently picked up one of their black mascaras on a recent shopping trip.

JoeFresh, like many drugstore/inexpensive brands, does not offer testers for most of their products. Their lip products have testers but none of the foundations, powders, eyeshadows, pencils or mascaras. When will these companies figure out that people will be more likely to buy if you've got a good product AND you're able to test it before buying? People are just going to open the product for sale if you have no testers and it's messy and unappealing to look at a display with curled plastic and broken product. And there's my rant.

The JoeFresh mascaras come in brown and black and costs $6 CDN a tube, which makes it one of the most (if not the most) inexpensive mascaras available in Canada. This is a STEAL!

It's also got a great, thick brush that holds lots of product, which is a thicker, drier formula. The downside to this is that it needs to be blotted quite a bit on a tissue before you can apply it to remove the clumps. But if you do this, it goes on quite well. It's a good formula, not too wet (too wet mascara can destroy the curl of your lashes) and the brush is the type that you can really get into your lashes without getting it all over your eyelids.

Here is my before and after. My lashes have been curled and combed prior to putting on the mascara, and I applied it to both top and bottom lashes. This is approximately how much mascara I'd wear on an average workday. I am wearing only base and concealer otherwise.

It's inexpensive but it nicely lengthen and thickens my lashes; it isn't overly messy (if you blot the brush well before applying); the formula isn't overly dry or wet; it doesn't flake. I don't think I've been this impressed by a mascara for a long, long time. Bare Escentuals Buxom Lash is a recent favourite of mine, but considering it's about three times more expensive than the JoeFresh mascara...well, that's a no brainer.

JoeFresh Beauty products are available at Loblaws stores, Canadian Superstores and JoeFresh locations. For a list of locations, click here.


No comments:

Post a Comment