Tuesday, April 27, 2010

Lady Gaga Helps Launch M·A·C's Viva Glam in Tokyo!

In late 2009, Lady Gaga and Cyndi Lauper were announced as the newest spokepeople for Viva Glam Gaga and Viva Glam Cyndi which were released in early 2010 in North America.

 Viva Glam spokespeople Cyndi Lauper and Lady Gaga

With her wallflower fashion sense and underplayed performance style, Lady Gaga launched Viva Glam in Tokyo last week. I'm kidding in the first half of that sentence, of course!

 M·A·C Viva Glam Spokesperson, Lady Gaga on the red carpet at Tabloid, Tokyo

Dressed in white and wearing her Viva Glam Gaga shade, Lady Gaga performed on a M·A·C Viva Glam inspired piano, specially designed and crafted by Canadian artist, Terence Koh. She performed 'Speechless', 'Allejandro' and 'Bad Romance' in a cascade of snowflakes and cherry blossoms.

M·A·C Viva Glam Spokesperson, Lady Gaga performs on stage at Tabloid for the M·A·C Aids Fund

Every cent of the selling price of Viva Glam lipsticks and lipglasses goes directly to the M·A·C Aids Fund and during the festivities, M·A·C AIDS Fund Japan donated 10,000,000 YEN ($110,000 USD) to UNICEF JAPAN. This donation will be will be directed to the M·A·C Global Partnership, a program dedicated the prevention of mother to child HIV transmission. 


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