Tuesday, August 30, 2011

FACE Atelier New Products: Facade and Ultra Matte

Beauty’s best-kept secret…and it’s made in Canada!

TORONTO (August 2011)—FACE atelier just launched two new products to complement its carefully curated range of makeup and tools, including its famed Ultra Foundation.

Facade is a one-of-a-kind, silicone-based liquid-to-powder formula that sets 
with a natural glow. Silky soft and extraordinarily light, it comes in five different shades for face (cheeks) and lips. $26 for 8 ml/.33 fl oz.

Features and Benefits:
• translucent, non-streaking, buildable matte colour
• ideal for use with high definition technology
• long-lasting
• slant tip for easy application
• moisture and sebum-resistant
• fragrance and flavour-free
• 100% vegan
• non-comedogenic

Ultra Matte is the first-ever spray mattifier that reduces shine before, during 
and after makeup application. The silicone-based formula contains optical 
blurring pigments that provide microscopic reflection to minimize fine lines 
and wrinkles for an overall softer appearance. $35 for 118 ml/4 fl oz.

Features and Benefits:
• perfect prep for oily skin
• no build-up (unlike powder)
• undetectable by the most sophisticated high definition technology
• fragrance-free
• 100% vegan
• non-comedogenic

Both are now available online at http://faceatelier.com/, select spas and boutiques across Canada and worldwide,


FACE atelier, a kit staple amongst makeup artists and industry professionals worldwide,enjoys a cult-like following among pros and consumers alike.  It was an official sponsor for Madonna’s Confessions Tour, and has a host of celebrity fans that include Fergie, Lady Gaga, Miranda Lambert, Sara Slean, Katie Couric and Rachael Ray.

Canadian-based FACE atelier was founded in 2005 by Debbie Bondar, a successful businesswoman with almost twenty years of niche retail experience, and degrees in English Literature, Journalism and Law.  As the single mother of two grown daughters, Ms. Bondar appreciates the importance of empowering women of all ages and encouraging healthy, positive self-esteem.  

Thus FACE atelier is dedicated to helping women put their best face forward with the help of sophisticated, versatile products that simply work, and work simply. At FACE atelier, each woman is her own beauty icon, and company’s goal is to help women feel better about themselves - one brushstroke at a time. 

All products are fragrance-free, PETA-approved, and perform without false promises.

No comments:

Post a Comment