Wednesday, August 10, 2011

MAC Opulash Optimum Black Preview

Something bolder, better, blacker, badder! The race is on to build the best Dramatic Volume and Curl ever. M·A·C Mascara is on the up, trending big, growing gargantuan – so here it is!M·A·C Opulash Optimum Black is your new way forward for a more impressive, imperious build, a more saturated black, with the vroom of extra-volumization, delivered dramatically with our most bodacious brush yet – it’s bigger than beyond! And Intense! Hence the extreme expansion and curl, formed from a blend of silica plates of mica and natural kaolin to thicken and grab each lash with every application, for an intense lay-down with succinctly sexy separation.

Resists flaking, smudging, and humidity, with multifunctional emollient ester flexibility, superior adhesion, and water-gel instant conditioning for even the most sensitive of eyes.  And it lasts 15 hours! The spotlight is on superlative style, state-of-the-art science, and the urge to merge the two....Opulash Optimum Black is the Bat-For-Lashes bomb!

M·A·C Opulash Optimum Black
Available August 25, 2011 in the permanent collection

Opulash Optimum Black
$18 CDN/$15 US

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